13. How much
would you be willing to pay for a product with these
features ("LIST FEATURES")?
14. If the
"PRODUCT" was priced at (price) how likely, on a percentage
basis, would you be to buy it? (0% = Not
at all likely to buy, 100% = Completely likely to
buy)
15. How much
are you authorized to spend on new products?
16. What do
you think about the price of this "PRODUCT"?
Extremely Low
Somewhat Low
Just right
Somewhat High
Extremely High
17. Through
what means would you be least likely to purchase this
"PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
18. Through
what means would you be least likely to purchase this
"PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
19. What do
you think would be a good name for such a "PRODUCT"?
20. Can you
please tell us which one of the following possible
product names you like the most?
Product 1
Product 2
Product 3
Product 4
Product 5
Thank you for taking the time to complete
this survey. Select Submit Survey now to send your
responses to us.